Chris.Markets

Private & Confidential

Prepared April 2026

A Steadier Flow of the Right Clients.

Most professional services firms grow through referral. It works until it doesn't. Referral pipelines are unpredictable, difficult to scale, and entirely dependent on factors outside your control.

This programme builds a systematic, repeatable client development function alongside what you already do so your pipeline reflects the quality of your practice, not the randomness of word of mouth.

Designed specifically for established firms where trust, discretion, and long-term client value are everything.

The Approach

We build the system that puts you in front of the right people, at the moment they need you most and nurtures them until they are ready to act.

Through a combination of LinkedIn positioning, targeted advertising, educational lead content, and a structured nurture sequence, we create a consistent flow of pre-qualified enquiries into your practice. No cold calling. No chasing. No compromising on client quality.

What Is Included
What This Represents
Lead Magnet Copywriting & Design £1,200
Landing Page Strategy & Build £900
LinkedIn Campaign Setup & Management £800/mo
Email Nurture Sequence (5-part) £600
Monthly Strategy & Reporting £250/mo
Ongoing Optimisation £400/mo

Ad spend is paid directly to LinkedIn or Meta never marked up or handled by us. You retain full visibility and control over your media budget at all times.

The Process
How the Programme Runs
01
Discovery & Strategy
Weeks 1–2. We learn your ideal client profile, your best case types, and what distinguishes your practice. Everything that follows is built on this foundation.
02
Build & Launch
Weeks 3–4. Landing page, lead magnet, nurture sequence, and campaign structure go live. Built to the standard your prospective clients would expect.
03
Optimise & Scale
Month 2 onwards. We refine based on real data improving cost per lead, lead quality, and consultation conversion rate on a continuous basis.
Media Budget Guidance
Your Ad Spend: Separate From the Retainer

Ad spend goes directly to the platform LinkedIn, Meta, or both and is entirely controlled by you. The figures below represent the realistic investment required to generate meaningful pipeline activity in a professional services context.

£1,500 per month
Minimum viable
~£50/day
£5,000+ per month
Accelerated growth
~£165/day

LinkedIn CPCs for senior professional and high-net-worth audiences typically run £6–12 per click significantly higher than general advertising, but the audience precision is incomparable. At the recommended level, you can expect enough weekly data to optimise meaningfully within 60 days. A blended approach LinkedIn for primary reach, Meta for retargeting warm audiences typically delivers the best balance of volume and lead quality.

Frequently Raised
Questions Worth Addressing Directly
Our clients come through referral. We have never needed to advertise.
Referral is the strongest possible signal of client satisfaction and we would never suggest replacing it. But referrals are episodic. A structured development programme runs in the background, filling the gaps between introductions and ensuring your pipeline is never dependent on timing you cannot control.
We are concerned about appearing too commercial or compromising our positioning.
This is the most common concern and the most important one to get right. Everything produced is built to reflect the tone, standards, and discretion your clients already expect. Educational content, not promotional noise. There is a meaningful difference, and we stay firmly on the right side of it.
How do we know the leads will be the right quality?
Quality is built in from the targeting. We reach people based on role, business profile, financial indicators, and life stage, not broad demographics. The lead magnet and nurture sequence do further filtering: someone who downloads a guide and reads five emails before requesting a consultation is already a different prospect to a cold contact.
We do not have the internal resource to manage this.
That is precisely what the retainer covers. We handle everything strategy, copy, campaign management, reporting, and optimisation. Your team's involvement is limited to a monthly review call and occasional subject matter input for content accuracy. Nothing more.
What does success actually look like?
In practical terms: a growing list of pre-qualified contacts, a steady flow of consultation requests, and within a 6-month window a demonstrable return on investment measured against new client instructions generated. Given average instruction values in this sector, a single new matter per quarter is typically sufficient to justify the full programme cost.
Your Commitment
What We Need From You

This programme works because it is built around your firm's real voice, audience, and positioning. That requires a degree of access and involvement from your side. It is not onerous, but it is important to be clear about it upfront.

01
Access to a Senior LinkedIn Profile
LinkedIn's algorithm responds to people, not company pages. The most effective campaigns are run through a named senior profile within the firm. This does not require you to write anything yourself. We draft all content for your review and approval. You retain complete editorial control over everything published under your name. We simply need the access to manage activity on your behalf.
02
Access to Advertising Accounts
You will set up and own your own LinkedIn Campaign Manager and Meta Business Manager accounts. We are added as a partner with the access required to build and manage campaigns. All ad spend is billed directly to you by the platform. We never touch your payment details or hold funds on your behalf. This structure means your account history, data, and audience lists belong to you permanently, regardless of our working relationship.
03
Your Time
We ask for roughly two to three hours in the first fortnight for discovery and briefing, and no more than one hour per month thereafter for your review call and content sign-off. Beyond that, the programme runs without meaningful demand on your time. If we ever need something from you, we will be specific about what it is and why it matters.
Demonstrated Results
Work That Has Made a Difference

The firms below are not in this sector. The mechanics, however, are the same: identify the right audience, build a system that earns their attention over time, and create a pipeline that converts at the quality end of the market.

+39%
Digital Agency, UK
Sales pipeline grown from £373,000 to £517,000 per year through a structured LinkedIn and content programme targeting mid-market businesses. The pipeline became measurable and consistent for the first time in the firm's history.
£1m+
Biotech CRO, UK
Supported a UK contract research organisation in breaching £1 million in quarterly revenue for the first time, through targeted B2B lead generation reaching pharmaceutical and clinical decision-makers at the right stage of their procurement process.
?
Your Firm
A pipeline that reflects the quality of your practice. Clients who arrive already informed, already interested, and already inclined to trust you before the first conversation takes place.
15+ Years building digital growth systems for professional and B2B firms across the UK
100% Transparent media spend paid directly to the platform, never handled or marked up by us
3 mo Initial term only. Rolling monthly thereafter no long-term tie-in beyond what it takes to show results

A Conversation, Not a Commitment.

If any of this resonates, the logical next step is a straightforward conversation: around 20 minutes to understand whether your firm is at the right stage for this kind of programme, and whether we are the right fit to deliver it. No obligation, no pitch deck.

chris@chris.markets chris.markets Request a Conversation →